The Six Ways to Get Claudia Winkleman’s Traitors Look — By Her Stylist
When it comes to real-time fashion influence, forget the runways of Paris, the Golden Globes red carpet, or even Zara’s “New In” section. Right now, the woman shaping what British women want to wear is none other than Claudia Winkleman—TV’s reigning queen of eccentric cool.
From The Traitors to Strictly Come Dancing, The Piano and her upcoming stint guest-hosting The Graham Norton Show, Claudia’s wardrobe strikes a rare and impressive balance: it’s dramatic enough for the screen, distinctive to each show’s tone, and yet still completely wearable. Inspired by an eclectic mix of Princess Anne, Fagin, and traditional field boots, her self-proclaimed “Highland goth” aesthetic blends aristocratic countryside with dark romanticism.
In this article, we’ll unpack exactly how Claudia and her stylist create this singular look—and how you can channel elements of it in your own wardrobe.
Want to master Claudia Winkleman’s Traitors look? Her signature style—dark, dramatic, and effortless—is winning fashion fans everywhere. In this article, her stylist shares six key ways to recreate Claudia’s gothic-chic wardrobe. From statement coats to bold fringes, discover how to bring her powerful TV presence into your own closet.
How Did Claudia Winkleman’s Traitors Look Become So Iconic?
When The Traitors first aired, viewers were instantly hooked—not just by the drama, but by Claudia Winkleman’s distinctive wardrobe. Clad in floor-length cloaks, oversized coats, and her signature heavy fringe, she looked more like a gothic heroine than a TV host.
The intrigue? That intense, dramatic style wasn’t accidental. It was carefully crafted by her longtime stylist, Sinead McKeefry, to match the show’s eerie vibe—and Claudia’s own offbeat fashion sensibility. In this article, we break down six key style rules from McKeefry to help you channel Claudia’s unforgettable look.
1. Start With a Statement Coat
Claudia’s wardrobe in The Traitors revolves around outerwear. Think oversized, enveloping, and dramatic.
Stylist tip:
- Look for longline coats in dark shades like black, oxblood, and forest green.
- Opt for heavy wool or cashmere blends for weight and movement.
- Structure is key—shoulders should feel strong, almost cloak-like.
Try brands like The Row, COS, or Massimo Dutti for similar silhouettes.
2. Go Monochrome, But Make It Moody
Claudia’s look is mostly one colour—but it’s never boring. Think head-to-toe black or deep jewel tones, with texture doing the talking.
Stylist tip:
- Mix fabrics: velvet, wool, leather, and silk all in one outfit.
- Stick to cool, dark tones to stay in Traitors territory.
- Keep accessories minimal and tonal.
3. Let the Hair Do the Talking
Her iconic fringe is a style signature. While you may not want to copy it exactly, the message is: let hair be part of the look.
Stylist tip:
- A strong fringe or sleek cut can define the entire outfit.
- Keep hair glossy and styled to contrast with textural outfits.
- If in doubt, go for a sharp middle part and a low ponytail.
4. Embrace Elevated Gothic
This isn’t Halloween-style goth—it’s luxury darkness. Claudia leans into Victoriana and romantic silhouettes with a sharp edge.
Stylist tip:
- Blouses with high collars, lace detailing, or subtle ruffles are perfect.
- Pair with wide-leg trousers or a sharply tailored skirt.
- Add a bold ring or simple gold chain for contrast.
5. Keep It Understated, But Never Dull
Claudia never over-accessorises. Her power comes from quiet confidence—and clever choices.
Stylist tip:
- Invest in pieces that do the work: dramatic outerwear, sculptural silhouettes.
- Avoid bright colours, logos, or anything fussy.
- Choose well-cut basics in premium fabrics.
6. Footwear Should Ground the Look
The right shoes add authority and balance to Claudia’s commanding outfits.
Stylist tip:
- Go for chunky boots, sleek ankle boots, or minimalist loafers.
- Keep them black or dark brown with subtle detailing.
- Avoid dainty heels—power is the point.
FAQs
1. What is Claudia Winkleman’s signature style on The Traitors?
Gothic-glam meets classic tailoring—dark, dramatic, and minimal.
2. Who styles Claudia Winkleman for The Traitors?
Longtime stylist Sinead McKeefry curates her bold, cloak-heavy wardrobe.
3. Where can I shop her look affordably?
Look to high-street brands like COS, Arket, and Zara for similar structured outerwear.
4. How can I style my hair like Claudia’s?
Consider a heavy fringe or sleek, sharp styles that complement bold clothing.
5. What colours does Claudia wear most?
Mostly black, navy, oxblood, and deep forest green—rich, moody hues.
6. How can I add personality to a monochrome outfit?
Use texture—combine wool, leather, velvet, or lace to keep things visually interesting.
Conclusion
Claudia Winkleman’s Traitors wardrobe proves that bold style doesn’t require bold colours. With a strong coat, carefully chosen textures, and confident minimalism, you can recreate her powerful gothic-chic aesthetic. These six expert tips from her stylist provide a clear roadmap to channel your own dramatic flair—no castle required.
